modified letterforms invoke the feeling of the dorsal fin. 

 

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a fun twist on familiar fish phrases. 

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an ever-changing logo makes for a unique brand experience with each business card. 

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information expands and contracts across packaging in the gift shop.

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a dual scrolling website with moving header information. 

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the inside parameters expand to the furthest outside points. 

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cards explaining the history of natural elements in chinese medicine.

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users line up the tops of the wavelengths with the alphabetical chart.

 

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t-shirts available at concerts have secret messages that can be decoded between friends.

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typography is printed on a velum sheet, obscuring background imagery. 

curiously cropped imagery across the cover further begs the question of "what is beyond?" 

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